What is Google Mobile-Friendly Update
Mobilegeddon is the Google Mobile friendly update, which gives preference to those websites that fit well and look good on the mobile phones. Alternatively, in a simple way, the websites that are mobile friendly will rank higher than those that are not.
It was the bright day: the Tuesday 21 April 2015, when Google introduced its Mobilegeddon update. Despite being the most significant change in Google algorithm history, it could be the most expected update that the SEO pundits were already waiting for.
Just in few years, the number of mobile users has been drastically increased. Around 60% of traffics are coming from the mobile phones and the search engines like Google cannot afford to ignore it. Thus, such kind of update would be the most obvious.
It was indeed a big change, and the media reacted in much shocking manner. The Business Insiders estimated that this ‘could crush the millions of small businesses’. On the other hand, Washington Post used the term ‘Apocalypse’ to describe this update.
The important aspects of Google Mobile friendly update are:
- It will change the search engine ranking remarkably
- It applies to the individual pages rather than the whole website
Google suggests following points make a website Mobile Friendly:
- The website should not avail that software that is not compatible with the mobile devices such as flash
- The text should be clear and readable without any adjustment through zooming
- The size of the page should be properly and automatically optimized so that users cannot scroll horizontally.
- The links should be enough separated from each other so that users can easily click on them.
How to check your website is Mobile friendly or not:
The most obvious method is to browse your website on mobile phones. However, that strictly depends on your observations. Google evaluates websites whether they are mobile-friendly or not, you can use Google search console to check your website.
The impact of Google Mobile-Friendly Update on Search Engine Optimization Process:
- Initially, it was estimated by many SEO intellectuals that this algorithm update will affect the mobile SERP and the desktop SEO visibility will remain the same. Nevertheless, the non-mobile friendly websites affected too much.
- However, this change did not affect the brand search. For instance, at that there were many brands whose websites were failed to being mobile friendly, still appeared on the top.
- The page loading speed is the vital priority after this update. The website ranking factor prefers those websites that take less time to load.
- The impact of the Google Mobile friendly update is not much huge as it was Instead, it has insisted almost every URL now to be compatible with all the screen which enhances the user experience.
Google Mobile-Friendly Update in 2017
Now, it’s been two years since the Google introduced the first Mobile friendly update. In 2017, the scenario has been significantly changed. The Mobile users are increasing day by day and it has exceeded the desktop users behind and become the primary device that accesses the internet. Precisely, for the websites that serve B2C clients, the numbers of users that browse from mobile are more than 75%.
In order to impress that significant amount of users, one has to optimize its website for mobile. For this concern, you need to avoid few things, one of them is flash. The mobile browsers do not drive flash, it would be better to use more advanced technology, instead.
Google categorize website into two division, either your website is mobile-friendly or not. Unfortunately, there is no gray area; you can be one of them. For the Adsense, it has become vital to making their website along with the ad banners optimize according to the mobile users.
Another important thing that websites owners should consider that the mobile phones users are always in rush. Either they engage in some chat or they are on the go, it could be anything, therefore while designing the website it is important to make the essential things precise.
What is Google Hummingbird
On its 15th anniversary, Google announced new algorithm Hummingbird. It was September 25th, 2013, however, Google has already enlisted the algorithm a month before the announcement. The hummingbird, which is fast and precise, defines completely this update. With this algorithm, Google has made its results more precise and fast.
Now, with the algorithm Google pay more attention towards the meaning of the search query – it ensures that the overall query should be taken into account, rather than few words. Such remarkable journey is not started on 25th September 2013 or a month before, but the story of Google Hummingbird starts when the Google adds knowledge graph facts to enhance its user-interface. Let’s dissect this algorithm and come up with an idea how can a website perform well under such circumstances.
Semantic Search and knowledge graph
Google has considered the limitation of keywords driven search results. Thus, rather to work based on keywords, Google started to indexing information. Google has become smart enough to avoid the string of keywords and focus itself on the overall data, which later came to known semantic. Semantic search information is a complicated topic, but how it is integrated with this Google Hummingbird is a topic of great discussion.
In order to make the search result more relevant and meaningful, Google Hummingbird works to interpret semantic search from a concept to reality.
Google Hummingbird’s effect on SEO
Below are the important aspects of SEO, which still as effective as it was before this update:
- Unique and engaging content is still effective
- Smart SEO for valuable backlinks worth same
- Keywords are still required to put in an appropriate amount
The most notable thing that changes because of this Hummingbird update is the Google has become smart enough to interpret our search queries. Apparently, Google can deliver more relevant results than it was delivering earlier.
The effect of Google Hummingbird on SEO is positive for those who enlist white-hat processes. Moreover, it is a helpful thing for the content writers as their content get the worth it deserves. For the authentic SEO professionals, it is beneficial as it makes black hat SEO ineffective.
LSI Keyword and Google Hummingbird
LSI acronyms Latent Semantic Indexing, actually, LSI keywords are related to each other in semantically. However, the LSI keywords are not simply the synonyms; instead, Google has come up with a brilliant idea to compose these keywords.
For instance, if you are writing about face then you may be writing about three different things:
Face: facial look
The face: a television series
Faces: a rock band
So, how Google can exactly know about your topic? For this concern, the LSI keywords come in handy. Google comprehend your website content, come up with the exact relevant keywords, and show your website to the more relevant internet-users.
Therefore, the LSI keywords for above example would be:
Face: Facial look ( Definition of Face, the meaning of face shapes, define physiognomy, define visage)
The face: a television series ( the face tv series, the face season 3, directed by)
Faces: a rock band (band members, songs, awards)
Thus, Hummingbird ensures that those who work genuinely will get the rewards and it also finds the spam and frauds and palatalizes them accordingly.
However, it is pretty hard to describe all the changes that Google has brought with its Hummingbirds but it is obvious that the search engine has become smart and precise.
Google interpret search queries like a human being. For instance, when someone searches ‘Chinese restaurant near me’, magically the person will get a relevant result. The Google is capable of providing the most relevant search results. However, if you’re already logged in Google+ enhances the results.
Google Hummingbird appreciates natural SEO campaign
Google loves those websites that are user-friendly, so this update looks for those websites that naturally getting popularity. The optimization of a website for Google after Hummingbird has become effective when smartly done. Keep writing naturally and focus more on users demand.
Now more than ever, the cutthroat online marketing, Google Hummingbirds is a blessing for those who authentically serve their users and dedicate themselves to their visitors.
Before you opt for E-commerce Website Development Services in NYC
Indeed, you are not technically aware of the process to develop a robust and functional e-commerce website, but it is inevitable that your online success strictly depends on this. Thus, you seek advice from an expert: how to get better E-commerce Development services NYC.
When you have already decided to build an e-commerce website, then you need to do little research or at least come up with a list of features that you want on your website. Remember that your website will be more effective if it has all the features that users need. Here are the few essential features that every e-commerce website must have:
- Well-defined Checkout path
It takes 2 or 3 seconds to visitors to change their mind, and a complex checkout can decrease the conversion rate of your website. Thus, having a clear and seamless checkout is an important concern for making an effective e-commerce checkout path.
- Effortless Content Management Feature
You need to add or/and edit content on your website frequently. Therefore, your developer should provide you easy and convenient Content Management System, so that you can easily edit and/or add content and image on your website.
- Mobile-friendly Website
No online entrepreneur can afford to ignore the mobile users. They are huge in number: about 60 percent of browsing is done through this device. Thus, it is crucial that your website must fit on every screen that your users use to browse. Moreover, Google and other search engines prefer to show those websites first that efficiently work on mobile devices.
- Payment System
Not all e-commerce websites deal with global customers: some are limited to certain geographical land while others are limited to certain payment methods. For those who are limited to particular Geo lands prefer different payment methods: for instance, e-commerce websites for Manhattan need not accept all the currencies across the globe. However, the payment system should be flawless and secure. Therefore, when you hire e-commerce website development services in Manhattan then make sure that your website is customized accordingly to your requirements.
- Reviews & Rating
People have a habit to read reviews before they buy products, if they do not find any review on your website then they may pause their purchase. Therefore, make a precise and clear place for reviews and rating.
- SEO Optimized codes and designs
Search Engines have their own guidelines to rank websites. These guidelines are not just for the SEO experts and website owners; instead, Search engines like Google has given their terms and conditions to developers and designers also. For the better performance, your e-commerce website development Services NYC or anywhere must work according to these given guidelines.
Information is the most beneficial factor of any e-commerce website. Remember that users can only buy your products if they get enough information about that product. Therefore, whether the information is as image or text, it should be precise and correct. There are numerous other features that e-commerce website must have to perform better over the internet. Connect with AB Web Technologies and know everything about e-commerce websites.
- Himanshu Patni
Several Professional website design companies and Ecommerce Design Services are present in various areas of the world. AB Web Technologies provide best services to the people. When you’re searching for a web designing company then the fantastic place where one can find these kinds of companies is the Internet. There are millions of such businesses that offer you best service for your web design. India has been doing great efforts in order to expand its web development market. AB Web Technologies is Website Development Services company established in India. The reason behind the increased number of such businesses is the need for advanced and professionally set websites has been increasing every day.
Website design India may do a lot with any type of business organizations website. Websites aren’t only essential for the expansion and development of business organizations, but various charitable organizations, social workers, writers, publishers, and several other government agencies are as well in need an of websites. ABwebTechnologies the web designing is really great with regards to building your website stylish and attractive. ABweb Technologies have many such experts able to offer you the best services which you’re not noticed in other areas of the world. By just a bit of time spent online Research, reading daily newspapers or in contact with your local travel agent will present you that occurring flights from London to India at a low price is easy.
India travel chances and inexpensive Flights are present from the major London airports. All this become possible with the aid Of Online store India. Content management isn’t just about organization and normalization although, it as well implies data controlling access. By restricting data access, any changes or errors can very easily be traced. Now, this is a very cost efficient process also, saving expenses and time. If you develop a Content management system website template which Will change your PHP functions, you’ll demand to create a style sheet switcher for several browsers. The switcher must remember the orientations of the user and also mention the biscuits, PHP variables, and pages with need once adeptness.
Ecommerce Design Services
Choosing a better E-commerce Design Services solution can be a very dull task. AB Web Technologies is Ecommerce Design Services store that offers free trials. Several frequently guarantee easy setup, customize solutions, and secure outcomes with strong affiliate plans and marketing tools. The web development lifecycle is a more particular variant of the general model for creating any application development project. There are respective criteria for a website to be conceived as a pro site.
Ecommerce Design Services – AB Web Technologies
T (120) 4107127
Mobile Application Development: A beneficial Way to reach significant amount of Customers
This could be the era of Smartphones, as the statics suggests the 60 percent of internet browsing is done using this device. Consequently, every internet marketer or entrepreneur has adjusted their strategies keeping these users at their focal point. Even Google has updated its algorithm numerous times to enhance its mobile user-interface. This text is for those who are looking for Mobile App Development Services NYC. Scroll down to know about mobile application development in a different location in New York.
Does your business need a Mobile Application?
For those who sell products or services online precisely those who own food, shopping or travel business, they cannot afford to miss the mobile users. An application that brings their business effectively on the mobile phones is necessary to get a significant amount of leads and customers. For the places like Manhattan, where one can find many tourist attraction, which consequently gives birth too many taxi and tourist businesses; therefore, there Mobile App development Services Manhattan is in good demand.
Thus, it is obvious that your business needs a mobile application. If you still have any doubt, then consider these points and know why you need Mobile App Development Services NYC.
Here are the reasons why you need this service:
- It improves Customer Base: When customers are the first priority and main motive, the mobile application create a platform where a business gets great opportunity to perform among its customers.
- It makes your products or services more accessible: For the food and taxi business where the customers usually buy their services or products on the go, mobile application provides a great way to access the services or products.
- Improve your branding: When people find your business on every platform, they start relying on you and this later creates a faith. Branding is a most crucial concern for any business owner whether they sell their products online or offline. Moreover, it helps to increase the brand awareness in a certain For example, when you hire Mobile Apps Design Services Brooklyn, you will be able to reach to those customers that are using mobile App.
Besides these, there can be numerous reasons to develop a mobile application, but every mobile app is developed with a hope that it would effectively become popular among the users. Technically, not all application is built to get popularity; there are few business owners who launch their mobile app to facilitate their customers. However, in each case an efficient user-experience is necessary.
Mobile Apps Marketing Services NYC is the service that every twentieth-century entrepreneur needs. Whether they are targeting online or offline customers, a dedicated mobile app can enhance their branding and increase their sales significantly.
When it comes to the costs, the mobile application is the most lucrative investment that gives a better return. When a huge amount of people are using smartphones to purchase most of their products or services, the mobile application is the profitable way to get customers. Connect with us for the tailored and effective mobile application.
AB Web Technologies is a digital agency based in India and we’re Offering following Services.
Website Design Services
E-commerce Design Services
Mobile Design Services
Logo Design Services
Mobile Apps Design Services
Mobile Apps Development Services
Mobile Apps Marketing Services
WordPress Development Services
Magento Development Services
Joomla Development Services
Drupal Development Services
Mobile Development Services
Website Development Services
Software Development Services
Affiliate Store Development Services
SEO Marketing Services
Please feel free to call us at – +91 – (120) 4107127
And you can also send email us at – email@example.com